Smelling Your Own Farts; or, Craft Beer Created the Beer Snob and I Hate Them Even Though I Pay My Bills Writing About Beer What Have I Become? Smelling Your Own Farts; or, Craft Beer Created the Beer Snob and I Hate Them Even Though I Pay My Bills Writing About Beer What Have I Become? Why do people think craft beer fans are pricks? It’s because we kind of are.